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Sarah Coleman | Freelance Writer | Content Producer
Health | Food | Agriculture
Hi, I'm Sarah
Let's create content
Content designed for how people (and AI) find answers
The way people find content has changed. Have you?
Think about how you search for information now. Chances are, you’re not just Googling anymore, you’re asking ChatGPT, querying Perplexity, or reading an AI-generated summary before you’ve even thought about clicking a link. If you click one at all.
Your audience is doing exactly the same thing.
That’s a big shift, and it changes what good content looks like. Ranking isn’t enough anymore. You need to be the source that AI tools actually reach for. That means approaching content differently, making it more authoritative, more structured, and above all, genuinely useful.
That’s where I come in. I create content in health, food, and agriculture that doesn’t just compete for clicks, it earns its place as the source worth trusting.
Why work with me?
Health, food, and agriculture are trust-sensitive categories. Getting the facts wrong, or sounding vague and generic, will cost you credibility with your audience, and increasingly with the AI systems that evaluate source quality before serving your content.
My background in health sciences means I read and interpret evidence correctly, not just confidently. I know the difference between a meaningful clinical finding and a press release dressed up as one. And I know how to translate complex, technical ideas for the people who most need to understand them.
I also bring a genuine understanding of how AI systems assess and use content, so I’m writing not just for your human audience, but for the tools that increasingly mediate between them and you.
SEO | GEO | AEO Optimised Content for Health, Food & Agriculture Businesses
